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Event Organizer BLAST Ends Partnership with NEOM After Massive Backlash

Logos of Blast and NEOM deal

BLAST, a Danish-based tournament organizer, formally ends its working relationship with Saudi Arabia ‘s futuristic city NEOM. The deal only spanned two weeks prior to coming to an immediate halt.

BLAST CEO Robbie Douek was initially presenting the relationship as a record contract. This partnership ‘s objective was so BLAST can help formulate NEOM ‘s future in Esports. Also, the plan was even to consider making the city a regional Esports capital.

Reason Behind the Termination of Partnership

BLAST verified the conclusion of the alliance in a statement released by Danish newspaper BT. The termination summary found it as being cooperative, professional and thoughtful. Ever since its introduction, the agreement had been met with strong opposition. The public criticized the deal because of the background of human rights violations committed by Saudi Arabia.

Primary Objective of BLAST

BLAST will continue to support Esports’ growth in the Middle East, which was the primary goal of the actual NEOM agreement. BLAST will stay committed to improving Esports exposure and participation and will continue to grow its international presence. It has already successfully organized two events in the Middle East, BLAST Pro Series: Global Final 2019 and BLAST Pro Series: Istanbul 2018.

BLAST is Not the Only One to End Deals with NEOM

Now BLAST is the second company to end relationships with NEOM. Amid the announcement that the League of Legends European Championship will be collaborating with the futuristic tech community, Riot Games has recently experienced tremendous criticism.

Riot immediately terminated the contract just sixteen hours after it was revealed after both the public and several representatives of the LEC broadcast team spoke out against the relationship. The fiasco also prompted a Riot Games ethics board that will provide company-wide oversight for Riot’s international operations.

How the transition will affect BLAST is unclear at the moment. The company has not yet issued any comments on the internet.

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